How to Create a Mood Board to Design Your Brand Strategy

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Being one-of-a-kind is no cakewalk in business these days. With the rivalry forcing companies to take unconventional action, building a unique brand tends to be one of the most challenging tasks. When designing a brand strategy, it’s imperative that you take into account every visual aspect that will make your business exclusive and highly competitive. And usually, the entire branding strategy relies on creating a mood board first, as it entails different visual scenarios and approaches, showcasing the brand’s competence and creative methods. 

Using a moodboard maker is the best way to convey your ideas to people and spark their excitement about the company. Such a tool will come in handy down your branding path, but you still need to be able to envision your brand as a complete body alongside its features and benefits. This way, your mood board will end up smooth-flowing and effective. So what’s a mood board in the first place, and more importantly – how to create it to develop a remarkable brand strategy? Read on to learn more.


Mood board: Definition and Importance

First, let us define what a mood board is and why it’s so pivotal that every expert designer uses it when crafting a brand. Imagine you want to build a car. Not only do you need to know its specs beforehand, but you should also be aware of every single detail to know what it will look like in the long run. The same goes for a branding strategy. 

Before launching a business and selling innovative products, you first need to get a bigger picture of your company, and that’s when a mood board comes into play. In plain English, a mood board is a corpus of visual assets that A) explain your brand and its message and B) demonstrate your expertise and what you sell. 

Consider a mood board a summary of your company, pointing out its strengths and uniqueness. Moreover, creating a mood board is critical in that it enhances your brand:

Creativity: Through attempts and effort, building a mood board will bolster your company’s inventiveness that will always link to the brand’s attributes, emotions, and identity.

Storytelling: Since every business needs to have a story and be able to share it with the world, being an awe-inspiring storyteller is a must. A mood board will help you polish your story tremendously.

Identity: Being unique is key since the competition is fierce, and people long for exceptional brands. A mood board will empower you to create a fantastic brand strategy.



Designing the brand strategy: Tips to create a moodboard

Crafting a mood board is highly manageable if you approach it effectively. And you will – all you need to do is follow the mentioned step-by-step guide.

Know the users

While you may aspire to be a Jack of all trades and satisfy every individual’s visual request, building a persona–an average user–is necessary to design a captivating mood board. Who are you going to target? What are your audience’s interests and expectations? Where are people located, what do they do, and how old are they? Answering these questions will help you define your target users.

Find the right proportion

Finding the golden mean in elements is vital to making your mood board original, aesthetic, and intriguing. Because a mood board is a collection of visuals, strive to include as diverse visual items as possible so that it vividly characterizes your brand and its branding strategy.

Decide on the color palette

In no way can colors get overlooked when crafting a mood board. Numerous studies show that colors serve various roles, from aiming at cheering people up and delving into the depths of their souls to calming them down. What color palette corresponds with your brand and its mission the most?

Use meaningful imagery

Thought-provoking content usually gets into the spotlight; no wonder why. Finding such brands equals finding a needle in a haystack. But once people stumble upon a brand that offers valuable content, they will likely become regulars. Try including artsy and metaphoric stuff.

Furnish a mood board with texture, shapes, and patterns

Besides meaningful imagery, jazz up your mood board by adding shapes, patterns, and textures that you find the most resemblant to your brand. Simple as they might seem–especially compared to the mentioned component–they will significantly complement other elements.

Include words and work on typography

Sprucing up a mood board with the text is always a good idea if done in moderation. Quotations, eloquent words, and phrases can have an excellent effect on people, serving as motivational, softening, or comforting pills. Notably, make sure you use the right font for a particular purpose.


Secure communication of elements

Finally, coherence, creativity, and consistency are three aspects that go hand in hand. Remember to make them augment one another so that every included item will deliver a specific message and make a mood board impressive, noticeable, and extraordinary. 

Wrapping up

Designing an efficient brand strategy takes time and effort. If you want to succeed in making your company a potent player in the field, the question of whether or not to create a mood board shouldn’t stand. In contrast, it’s best to pay close attention to the mood board, as it’s usually the first thing successful companies do to develop their branding and create a strategy that will help them advance and evolve. Start working on a mood board today, and your brand will be highly noticeable shortly!

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